ANALYSIS OF TOMATO SUPPLY CHAIN PERFORMANCE IN PANGANDARAN DISTRICT

Abstract

The large number of marketing agencies involved in marketing the abundant tomato production resulted in lengthy marketing channels which in turn triggered price reductions. The bargaining position of farmers is getting weaker as a result the large number of farmers selling at the same time. The research was conducted with the aim analyzing the performance of tomato supply chain in Pangandaran Regency. The type research used was a survey of tomato farmers in Sindangjaya Village, Mangunjaya District, Pangandaran Regency which determined by census as many as 37 tomato farmers, while marketing actors involved in marketing tomatoes were determined using snowball sampling, namely by tracing the marketing flow of from tomatoes farmer to consumer. The data analyzed is primary data obtained through structured interviews using a questionnaire. The research objectives were analyzed descriptively qualitatively using supply chain performance analysis. The results showed that performance of tomato supply chain in Pangandaran Regency was based on indicators: delivery performance, order lead time, compliance with standards, order lead time, order fulfillment cycle, supply chain flexibility, cash to cash cycle time, and daily inventory all of which have met the performance standards that are in the good category.