Training on Transactional Language, Online Marketing, and Visual Picture-Arts on Social Media Platforms at Nursey Grape Kawali

Dian Ardiansah Dian; R. Hozin Abdul Fatah R. Hozin; Yayan Rudianto Yayan

Authors

Dian Ardiansah Dian STIE Latifah Mubarokiyah
R. Hozin Abdul Fatah R. Hozin STIE Latifah Mubarokiah
Yayan Rudianto Yayan STIE latifah Mubarokiyah

Keywords:

Transactional Language, Online Marketing, Visual Picture-Arts, Facebook Marketplace

Abstract

MSME (Micro, Small, and Medium Enterprises) is a strongly potential business encouraged by the Indonesian government. In the midst of the digitalization era and the advancements in Technology Industry 4.0, mastering technology has become a necessity for MSME actors to compete globally and survive in an increasingly competitive market. This series of advancements is marked by the presence of many marketplaces in the form of online applications, one of which is the Facebook application. The objective of this Community Service Program (PKM) is to provide training in Digital Marketing communication, creating pages/fan pages, setting up the layout of pages/fan pages, and also visual picture-arts in the Facebook Marketplace application so that MSME actors can utilize this platform to expand market reach, introduce products or services more effectively, and increase sales.

References

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