ANALYSIS OF SALES STRATEGY OF SMALL TRADERS AT THE MOUNT GALUNGGUNG TOURIST ATTRACTION

Authors

  • Ade Yusuf

Keywords:

Sales Strategy, Small Traders

Abstract

Study This aim For know 1) Profile trader small at Mount Galunggung , 2) How much good sales strategy trader small at Mount Galunggung .
Method Research used _ in study This is method descriptive qualitative . Data used in study This namely primary and secondary data .
Research results show that : 1) Profile trader small sell product goods and services , 2) Sales strategy trader small at Mount Galunggung is very good , 3) Research results showing results recapitulation about indicator strategy Sales , got a total score of 642 is on point 630 – 750 is classified as very good and has score highest in statement number 4 and number 7 with score 69. Meanwhile very low value contained in the statement number 5 with score 60. In whole based on results on that sales strategy trader small in Mount Galunggung on the very good classification .

References

Abdullah, Thamrin and Francis Tantri S. 2013., Management Marketing . Jakarta: Rajawali Press.

Arikunto, S. 2016., Research Procedures A Practice Approach. Jakarta: Rajawali Press.

Effendi, Usman. 2014., Principles of Management Second Edition. Jakarta: Raja Grafindo Persada.

Kamelia, Lisa 2006. The Influence of Selling Prices and Promotional Costs on the Sales Volume of SBUTK Tea PT. Nusantara Plantation VI (Persero) Jambi. Thesis. Business and Management Study Program, Faculty of Business and Management, Widyatama University Journal of Organization and Management. Bandung.

Kotler, Philip. 2008., Marketing Principles. Volume 1. Jakarta: Erlangga.

Lillian. 2013. The Impact of Tourism on and the Level of Welfare of Business Actors in the Tourism Area of Natsepa Beach, Ambon Island. Journal of Organization and Management. Vol.9 (1): 87-105

Liga, M and Oktavia, Vany. 2015. Introduction to Tourism Marketing. New York: Alphabet.

Purnomo, RA 2016. Culinary Product Development Strategy at the Pratistha Harsa Culinary Center, Purwokerto. Economic Journal . Vol. XXI(2): 91-108.

Riduwan and Akdon . 2013. Formulas and Deep Data Analysis Statistics, prints to 5. Bandung: Alphabet .

Riduwan and Sunarto . 2015. Fundamentals of Statistics . Bandung: Alphabet .

Sugiyono . 2017. Statistics For Research . print 28th . Bandung: Alphabet .

Sunyoto , Danang. 2014. Fundamentals of Management Marketing : Concept , Strategy and Case . Yogyakarta: CAPS.

Suyatna. 2005. Social Research Methods: Various Alternative Approaches. Jakarta: Grafindo.

Swastha, Basu. 2014., Marketing Management. BPFE: Yogyakarta

Tjiptono, Fandy. 2014., Strategic Marketing. Second Edition. ANDI: Yogyakarta

Triyaningsih, SL 2012. Marketing Strategy for Small and Medium Enterprises. Journal of Economics and Entrepreneurship. Volumes 12 (1): 37-46. https://media.neliti.com/media/publications/23390-ID-strategi-pemasaran-usaha-kecil-dan-menengah.pdf . [29-06-2019].

. Act _ Number 17 of 2013 concerning Micro , Small and Medium Enterprises .

. Constitution Number 20 of 2008 concerning Small Business.

Yoeti, Oka A. 2008. Tourism Planning and Development. second printing Jakarta: Prandya Paramita.

Downloads

Published

2025-02-12

How to Cite

Yusuf, A. (2025). ANALYSIS OF SALES STRATEGY OF SMALL TRADERS AT THE MOUNT GALUNGGUNG TOURIST ATTRACTION. Nusantara Journal Of Management Business (NUMABI), 2(1). Retrieved from https://journal-lkpdci.tematikapertanusantara.sch.id/index.php/numabi/article/view/56