SAEFUL ZAMAN, J. THE ROLE OF AUGMENTED REALITY (AR) TECHNOLOGY IN ENHANCING CONSUMER EXPERIENCE: A MARKETER’S AND CONSUMER’S PERSPECTIVE IN THE RETAIL INDUSTRY. Nusantara Journal Of Management Business (NUMABI), [S. l.], v. 2, n. 1, 2025. Disponível em: https://journal-lkpdci.tematikapertanusantara.sch.id/index.php/numabi/article/view/52. Acesso em: 6 dec. 2025.