Saeful Zaman, Jajang. “THE ROLE OF AUGMENTED REALITY (AR) TECHNOLOGY IN ENHANCING CONSUMER EXPERIENCE: A MARKETER’S AND CONSUMER’S PERSPECTIVE IN THE RETAIL INDUSTRY”. Nusantara Journal Of Management Business (NUMABI) 2, no. 1 (February 12, 2025). Accessed December 6, 2025. https://journal-lkpdci.tematikapertanusantara.sch.id/index.php/numabi/article/view/52.